Hopper flight full#

To view the full case study please visit. “AppsFlyer’s ability to ensure that data is accurate and real-time helps marketers target the micro-audiences that are most likely to convert.”

“Marketers have increasingly more big data and customer insights at their fingertips, but knowing how and when to use these insights is still a large obstacle,” said Vrushali Khatav, Vice President Client Services, AppsFlyer. None of this would be possible without granular real-time attribution and cost & revenue tracking. Based on this data, the User Acquisition team could build the “Hopper Ads Engine,” an optimization engine that automates daily budget allocation and bids across partners, campaigns and creatives. Without AppsFlyer, we would be completely in the dark.”Īfter automating the production of a large number of creatives using dynamic video templates, Hopper developed various scripts that pull cost, revenue, and cohorts performance data directly from AppsFlyer. “This data helps us optimize our campaigns by shifting our budgets towards the best performing channels, campaigns, audiences and creatives. “AppsFlyer provides the insights that allows us to measure our ad spend and cohorts revenue even with the most complex and granular campaign structure,” said Simon Lejeune, Head of User Acquisition, Hopper. Leveraging AppsFlyer’s attribution data, Hopper tripled its marketing spend and increased capacity by 10x while continuously improving the ROI of campaigns. Recently, Hopper secures $175 Million Growth Investment Led By GPI Capital in order to increase its activities within the travel industry.SAN FRANCISCO-( BUSINESS WIRE)- AppsFlyer, the global attribution leader, today released a case study detailing its work with Hopper to help the company meet and exceed its marketing automation goals. Hopper claims to make more money on these types of fees for an assortment of kindred services than on the flight bookings themselves. Hopper’s fintech segment already represents 50% of the company’s revenue. Its tools include cancel for any reason, which offers trip protection, and rebooking guarantee, which gives travelers the ability to change their plans at a moment’s notice. Through its B2B initiative, Hopper Cloud, the company is syndicating its solutions, infrastructure, and agency content. Led by Frederic Lalonde, CEO and co-founder, Hopper is a mobile-first travel marketplace that leverages data and machine learning to develop FinTech solutions for customers to travel and save money. The company is willing to take the risk, but claims to be able to predict airfare trends correctly 95% of the time based on historical data and its algorithms. But, the other great benefit is that when the fare drops, you are able to pay the lower fare instead of the higher price that you froze. If there is a $350 fare listed that you want to lock in, and it rises to $440 within the two-week period, then you could still buy the ticket for $350. You will then be directed to a co-branded Kayak-Hopper site where you can freeze airfares for up to 14 days for a fee.

Have you ever come across a low flight price and thought, ‘I wish I could lock this in until pay day?’ Well, now you can thanks to a partnership between travel booking site Kayak and Hopper.Īs Skift reports, this service is available to customers in the Kayak app.

Hopper flight